.New Delhi: Dependence Retail prepares to prolong Superdry right into the athleisure segment which will certainly place it in straight competition with leading sportswear companies like Nike, Adidas and Asics.Last year, the British manner brand had actually tattooed a joint project contract with Dependence Brands for the purchase of Superdry's copyright possessions in India, Sri Lanka, as well as Bangladesh for u20a4 40 thousand (virtually 405 crore at the time). Superdry's venture in to the athleisure section in India will definitely be an initial for the business internationally, with many retail stores readied to be opened all over India. Originally, the provider will certainly sell garments, and also later on shoes after safeguarding BIS license." The company has been dealing with a retail layout for athleisure products, which has witnessed a rise sought after given that the pandemic. It might absorb French seller Decathlon additionally along with big layout stores, while Superdry sports will definitely be actually mid-size outlets," mentioned a mall operator familiar with the development.Reliance Retail did certainly not reply to ET's queries.Sales of leading sports brand names have actually sprinted previously 2 years, driven through enhancing understanding about physical fitness and also surging requirement for athleisure wear. With a populace of much more than 1.4 billion, India is among the fastest-growing and largest worldwide markets for sportswear and also footwear companies.Most global brands have actually been actually around in the nation for much more than twenty years and have grown by means of alliances with cricket as well as other showing off activities. The latest competitors, nonetheless, have been actually placing on their own as comfortable lifestyle and regular sportswear companies. India is finding improving interest in sporting activities including kabaddi, soccer, beach ball, hockey and badminton.Superdry went into the nation in 2012 in relationship along with Dependence Brands, a project of Dependence Retail Ventures Ltd (RRVL). RRVL possesses partnerships along with private fashion trend brands in portions like luxury, bridge-to-luxury as well as high-premium as well as high-street lifestyle like Armani Swap, Burberry, Bally, Canali, Diesel-powered, Fuel, Hugo Boss, Hamleys and also Jimmy Choo, Valentino and also Balenciaga for the Indian market. Reliance Brands additionally obtained plaything seller Hamleys in 2019.
Published On Aug 3, 2024 at 09:31 AM IST.
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